I do not consider myself a "content creator", and I write mainly for myself. Writing helps organize my thoughts, consolidate what I have learned, improve my English, and it's just fun to share one's experience.
However, obviously we would like to make and share things that are enjoyed by more people! Just for fun, I thought I would look at my blogs and collect some statistics on view counts. You should be able to see it using the link below.
--> SCARY NUMBERS!
This data excludes blogs on DF experiences, miscellaneous blogs and seasonal events, which are not part of a specific series. Because such blogs vary greatly in content, it's hard to draw any reasonable conclusions from them, therefore I have excluded them. However, in general these blogs have a profile similar to "Hell is a Healer...", with average view count of around 400, and will not break 1k views.
The data is very unscientific. Not only is the sample size small, the blogs differ greatly in presentation and style even within the same series. Nevertheless, I think some general trends can be identified.
1. The popularity of the blogs largely follows the size of the audience that does that content: MSQ > Ex > Savage > Eureka.
2. The number of views and likes/comments is not correlated.
This makes sense, since likes/comments come from Lodestone regulars, while views may come from anywhere.
I was surprised that my Savage blogs actually have a significant view count. The median is almost 1k, while nearly all my blogs on DF experiences, seasonal events, pvp and other topics fail to break 1k views. They are also the ones with the most likes, and are 4 times as likely to be liked compared to Ex blogs, which is the next most comparable content. This is especially unusual considering that there are plenty of competing sources for Savage experiences. If you want to see someone doing Savage, there are lots of Twitch streamers you can follow, and unlike me, they are actually good at the game, lol!
The statistics don't fully convey how unexpected this is. For example, this
is my most liked blog of all time (14 likes), and sat at the #1 spot on top Lodestone blogs for a long time, yet it has only 1.2k views. Fully a third of my Savage blogs have more than that.
My interpretation is that some players may enjoy reading about other people attempting Savage, or be curious about it, even if they have not done the content. This is not surprising, for example, I still watch and follow a lot of StarCraft 2 streamers, even though I no longer actively play the game. It can be fun to read about other people's experiences without needing to play seriously or experience the tension of struggling to clear yourself. I also feel that many experienced raiders in NA do not relate very well to the casual players and vice versa. As a casual player myself, it's possible that I have a different perspective than experienced raiders, who produce most Savage-related content.
For Savage blogs, the view count began to drop starting with entry #14. This is probably because it was already week 10-11 of Savage release, and most people had finished all the content in the patch and unsubbed, so it is natural that interest waned.
There is an unusual trend in my ShB MSQ series, where the 1st 2 blogs had much lower viewcount. That's because I changed my style beginning with the 3rd blog, and it became a more detailed recount of the MSQ, focusing less on my own perspective. My interpretation is that people are using this as a recap of the story.